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An Equity-Focused Digital Product Designer & UX Strategist.
Portfolio


Reducing B2C Churn by 30% Via UXR, AI-Infused Engagement, and No UI .
Introduction A common business objective is to acquire and sustain sales or subscriptions to reach a particular milestone. After a year...
Jun 105 min read


Augmenting Value Proposition with CertXP Providing 62% Increase of Conversions
Augmenting the platform's value proposition. Iterating over user feedback. And enhancing adoption & retention of users in the platform.
Nov 3, 20242 min read


Reducing Friction in Signup and Purchase Flows Resulting in Doubled Activation Rates.
Mapping and addressing the opportunity space. Redesigning pricing and checkout screens. And addressing "time-to-value" metrics.
Aug 7, 20243 min read
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