UXR data showed where our larger customers struggled to find value in the platform. An incremental redesign of screens and flow led to better satisfaction, retention, and MRR.

Restructuring how users can view complex data in a simplified solution. Enhancing findability and "usefullness" of the product.

Around 2019-2020, I’ve been migrating my interests of building software / digital-products towards a fascination of how these products are d