This redesign was intended to preserve relations with our B2B market segment and delivered the following outcomes: Reduced call volume for customer support post-launch with improved satisfaction metrics among group administrators Enhanced B2B client retention through intuitive license management interface that supported mobile-usage, enabling the on-the-go user Updated Group Administrator Experience 🔍 Known Barriers Enterprise clients managing multiple licensee groups faced

Augmenting the platform's value proposition. Iterating over user feedback. And enhancing adoption & retention of users in the platform.

Mapping and addressing the opportunity space. Redesigning pricing and checkout screens. And addressing "time-to-value" metrics.

Restructuring how users can view complex data in a simplified solution. Enhancing findability and "usefullness" of the product.

Around 2019-2020, I’ve been migrating my interests of building software / digital-products towards a fascination of how these products are d