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An Equity-Focused Digital Product Designer & UX Strategist.
Portfolio


Augmenting Value Proposition with CertXP Providing 62% Increase of Conversions
Augmenting the platform's value proposition. Iterating over user feedback. And enhancing adoption & retention of users in the platform.
Nov 3, 20242 min read


Reducing Friction in Signup and Purchase Flows Resulting in Doubled Activation Rates.
Mapping and addressing the opportunity space. Redesigning pricing and checkout screens. And addressing "time-to-value" metrics.
Aug 7, 20243 min read


Enhancing Findability and Productivity with MyData Resulting in 100% User Adoption
Restructuring how users can view complex data in a simplified solution. Enhancing findability and "usefullness" of the product.
Mar 8, 20231 min read


Unifying Brands, Evolving Experiences, and Enhancing Staff Productivity
Around 2019-2020, I’ve been migrating my interests of building software / digital-products towards a fascination of how these products are d
Feb 23, 20232 min read
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