UXR data showed where our larger customers struggled to find value in the platform. An incremental redesign of screens and flow led to better satisfaction, retention, and MRR.

Tapping into why users consume training content, we learned quickly that exam preparation was a market opportunity for our training platform.

Mapping and addressing the opportunity space. Redesigning pricing and checkout screens. And addressing "time-to-value" metrics.

Restructuring how users can view complex data in a simplified solution. Enhancing findability and "usefullness" of the product.