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I’m Alan Mills.
An
Equity-Focused
Digital Product Designer & UX Strategist.
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Portfolio & Case Studies
Supporting B2B Retention and SUS by Enhancing Group Admin Experience
UXR data showed where our larger customers struggled to find value in the platform. An incremental redesign of screens and flow led to better satisfaction, retention, and MRR.
Feb 17, 2025
2 min read
Doubled Activation Rates by Reducing Friction in Signup and Purchase Flows.
Mapping and addressing the opportunity space. Redesigning pricing and checkout screens. And addressing "time-to-value" metrics.
Aug 7, 2024
3 min read
Achieving User Adoption
Restructuring how users can view complex data in a simplified solution. Enhancing findability and "usefullness" of the product.
Mar 8, 2023
1 min read
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